SEO for Local Businesses is Different!
If you are a local brick and mortar business getting found online is all about the MAP! Google, and other search engines, have developed sophisticated algorithms that detect locations and identify what they deem the top results to display based on the search terms the customer has entered. The new Local Search Results will display at the top of the page, just below paid (PPC) ads, starting with a map. The good news is optimizing for Local Search will also help with organic rankings, you know the listings that display below the map.
Your Local Competition Just Doubled!
The recent Snack Pack update from Google reduced the number of first page search results from seven to just three! Now, more that ever, it is critical for Local Brick and Mortar or Service Area type business to optimize for Local Search.
3 STEPS to LOCAL SEARCH: Citations, Content & Reviews!
CITATIONS, also know as Directory Listings, are the Holy Grail of Local Search because they provide a high value link back to your website and deliver credibility for both search engines and your visitors. The first Citation the every local business must claim and optimize is the Google My Business which creates your listing on the map. How well you optimize compared to your competition, both on and off page, will determine your actual position or ranking on the map.
CONTENT is king because it is how your visitors and search engines find you. Content related to your business location (name, address, phone, hours of operation etc) must be consistent everywhere. Many businesses fail to complete or review profiles and content on their website, which is a fatal mistake. Additional value is gained by engaging content, especially in Social Media, because search engines detect this activity and will add to your credibility score.
REVIEWS are showing up everywhere! Results from the 2015 Local Consumer Review Survey show 92% of consumers now read online reviews and 97% of consumers between the the ages of 18-34, read online reviews to judge a local business. There is no question consumers have a bully pulpit like never before and we’re using it! The only question is what are you doing about developing your Five Star Reputation? Do you know what people are saying about you?
Citation Audit Report
Find the best citations or spy on your competitors! Get our FREE Citation Audit Report to help you evaluate your current listings, find listing opportunities and compare against top online competitors!
DFY: Citation Building Packages
Claiming directories and Building Citations is a daunting task that many business owners simply do not have time for. Our Directory Claiming Packages are designed to get the job done, quickly and efficiently. Get our basic Bakers Dozen Starter Pack, Select a 3-month Campaign, or go for the GOLD … the choice is yours.
We’re Here to Help!
Digital Marketing can feel like a daunting task. Get Found by Design is dedicated to helping business succeed online. We’re happy to answer questions and make the process as seemless and enjoyable as possible. Use the convenient form below to reach out and we’ll contact you promptly.